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Social Media Marketing

We are a marketing agency qualified in creating content for social media platforms

Today, brands are controlled less by marketing departments and more by people who talk about online brands. Smart companies use social media services to listen to customers, respond and engage in meaningful conversations.

BRAND AWARENESS

Increase your visibility and show your audience a more personal side of your business.

STRENGTHEN RELATIONSHIPS

Social media connects people with businesses, builds new relationships while consolidating existing ones.

BUILD YOUR REPUTATION

Social media is the new word-of-mouth. Take advantage of key platforms to share experiences.

Which platforms do we use?

We work daily with the most known social media channels, providing us with the knowledge and expertise to make recommendations to companies of all shapes and sizes, developing customized strategies and solutions to help the challenges you face.

Facebook

The king of social networks as we know it, the Facebook platform is truly a global network, with over 2.38 billion monthly active users, which makes it a major channel for your business.

Instagram

64% of young people between 18 and 29 years old are active on the channel, with a fairly equal division between men and women, and over 80% of users actively visit business profiles every day, so don't miss the opportunity!

Pinterest-icon

Pinterest

Often omitted by social media agencies in their strategies, Pinterest hosts over 250 million monthly users in active search for inspiration and ideas, that eventually leads into buying a product. In fact, it is said that almost 87% of Pinners have purchased a product that they saw on Pinterest!

LinkedIn

Business doesn't have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of companies that want to find better ways to connect with the audience that matters to them. We will make sure that your message is put in front of the right people.

Social media is more than just a weekly post

Here at Harmoney, we take the time to understand your business objectives, define your target audience and research what your competitors are doing. This allows us to create a detailed social media strategy, designed to guide your customers on a conversion-focused journey.

Frequently asked questions

A social media marketing strategy can be developed by first analyzing the buyer persona of your company and then identifying which is the most appropriate communication platform. There is no simple strategy or omni strategy, it must be derived considering many variables and is unique to everyone.

Social Media works as a support for paid campaigns and is also an organic way to build your brand, increase your presence and connect with your audience. Through social networks, you can identify how your brand is perceived or what your brand image is in the eyes of your target audience.

Social media processes involve decoding audience information and developing strategies (platform tone, audience behavior, time of media activities, type of content, etc.) to create a sustained online presence.

In short, the process is:

  1. Understanding the goal
  2. Understanding the brand
  3. Public research
  4. Content creation
  5. Content customization